Aromatic Purple Rice

No more rancid, bland rice with shady origin. Our rice is clean, sweet, and flavorful–the result of unique variety, how it is regeneratively grown in rotations with native plants, and a direct-from-farm supply chain.

  • This rice is definitely aromatic in the best way possible. It smelled so good as it was cooking in the rice cooker, and came out nice and soft with great flavor and a delectable and slightly chewy texture. The color is a beautiful, dark purple as well.

    - Kevin X.

  • It is sweet and floral, and I ate about twice as much rice for dinner as usual. I actually just ate it plain. It doesn't need any additional flavorings, in my opinion, but it would also be good with any other dish.

    - Philippa S.

  • Incredible! Sweet and aromatic! I am not sure I can have regular rice again. It really was the star of the dish rather than an accompaniment.... So amazing!

    - Emma A.

De-commoditizing rice for better flavors and environment.

Our rice is part of our ongoing effort to preserve rice varieties and restore the land by transitioning conventional rice farming towards more diverse crop rotations, organic farming, and no burning.

Our Supply Chain

People and the environment matter to us. That’s why we cut out all the middlemen and directly integrate farms into our supply chain. We want to ensure that positive impacts do happen on the ground.